IT Factor is a richer approach to qualitative research. It is a highly customized Influencer Tracking platform that hand selects Influencers and matches their follower demographics with the appropriate brands. Through IT Factor, we’re able to give our clients insider-access to the thoughts, habits, and desires of a highly curated set of consumers—consumers who are thought leaders among their peers and who are invested in our clients' categories. We also help clients to understand what gives a brand a high "bloggability quotient" – something Influencers are inspired to share with their followers.

This year alone, IT Factor has helped clients such as Unilever and Hershey to identify new flavors for launch in 2018; to develop a revolutionary approach to packaging, and to identify existing brand equities that will help them to reach a whole new generation of consumers. We'd love for you to be our next success story.